Allocating capital resources after an angel round: product development or marketing?


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We are going to close a $200K seed round later this month. How should a startup allocate this early round of financing. Should you spend more on product development or marketing the MVP?

Marketing Sales Seed Funding Product Launch MVP

asked Jul 7 '14 at 14:13
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Robert Futral
2 points

1 Answer


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Well...as a marketer and salesman, you can't market what you don't have. Secondly, a good product can make up for bad marketing, but good marketing can't make up for a bad product. Having NO product is akin to a bad product, so product first!

answered Jul 7 '14 at 17:00
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Darren Slaughter
121 points

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Marketing Sales Seed Funding Product Launch MVP