Pricing for B2B buyers? Should I follow the same guidelines as for B2C?


There is a plethora of pricing advice available on the web and BrightJourney. Most of it seems like it's only geared towards consumers.

For example: Have prices as $3.99 instead of $4.00, etc.

Do the same pricing guidelines apply for B2B customers? I'm building a B2B product and currently working on the pricing table.

Pricing Prices B2B

asked Apr 2 '14 at 16:43
William Bell
12 points
  • Really good question! Would be interesting to read the answers to this one. – Richard Poole 4 years ago
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Pricing Prices B2B