Strategies to work around keyword "Not provided" in Google Analytics?


Would anyone like to share some strategies to work around big G's decision to not provide organic keywords in Analytics anymore?

Been trying several things to alleviate this problem, but nothing comes close to getting the entire dataset like people used to.

The only metric that seems to provide any insight now is just looking at which pages are getting the most traffic. But without the exact keyword, that's only partially helpful.

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asked Feb 18 '14 at 15:51
Nishank Khanna
4,253 points

1 Answer


Here is a blog post from KissMetrics on the topic:

TLDR: You can use AdWords and Google Webmaster tools to supplement data in GA

answered Feb 18 '14 at 16:31
2,835 points
  • Thanks Lilia, I gave that a read. – Nishank Khanna 4 years ago
  • For sites like BrightJourney, where we don't use Adwords, I guess we're stuck with Webmaster Tools data :) It only seems to be a fraction of the dataset unfortunately... *Raises hand up in the sky and curses the Google gods* – Nishank Khanna 4 years ago
  • I (and I am sure many) share your frustrations. I find that Google Webmasters works really well for my keyword research needs, but the biggest limitation is not being able to tell the value of various keywords and see how they work with various conversion goals. Just traffic data is not as helpful. – Webbie 4 years ago
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