How do you test messaging and positioning?


2

I know this varies as to who your audience is. But for those targeting enterprises and for those targeting consumers (online applications) how do you test your messaging? Focus groups, A/B testing, usertesting.com, advertising tests, champion groups...how do you make sure your key messages are resonating with your target audience?

Thanks!

Marketing Inbound Marketing

asked Jun 11 '11 at 12:34
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Chris
4,214 points

1 Answer


3

A/B testing using Google Optimizer. We have done this with great results. Focus groups have been slanted and way off in a few cases.

We continue doing this, tweaking one thing at a time to increase conversions and goals.

answered Jun 11 '11 at 12:55
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Rafferty Pendery
466 points
  • +1 A/B Testing is the only way I know of to test if your message is working. – Jarie Bolander 6 years ago
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