Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.
Entrepreneurs can set up their business as a Sole Proprietorship, C-corporation, S-corporation, partnership, non-profit, Limited Liability Company, or Limited Liability Partnership.
A corporate structure whose members cannot be held personally liable for the company's debts or liabilities. Combines characteristics of corporations and partnerships or sole proprietorship.