Dmitry Leskov

606 Karma Points
Bio Website
Location Novosibirsk, Russia
Visits Member Since December 31, 2009
Last Seen 4 years ago
Stats Profile Views 1132


I am the Director of Marketing for Excelsior LLC , a small ISV in Novosibirsk, Russia. We make and sell Excelsior JET , a tool that helps Java developers protect their code against decompilation and tampering and improves the end-user experience.

You may also spot me on my personal blog .

33 Answers

46 Topics

Marketing x 8
Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.
Website x 5
Setting up a website is a key step in starting a new business and in today's world, an effective web presence is a vital marketing tool.
Hiring x 5
Software x 3
Successful startups make money by offering people better technology than they have now.
Business x 3
Increase your odds of business success: start with good people, make something customers actually want, and spend as little money as possible.
Pricing x 3
Sales x 1
Discuss startup sales strategies and what it takes to sell the product that you’ve designed and developed.
Legal x 1
Essential legal issues that startups face, including corporate formation, fundraising documentation, founders stock, and board relations.
Licensing x 1
Launch x 1
Promotion x 1
Co-Founder x 1
What are the pros and cons of starting a business alone versus with cofounders? How many founders are too many?
Trial x 1
Affiliate x 1
Quote x 1
Revenue x 1
Charity x 1
Books x 1
Freemium x 1
Features x 1
Branding x 1
Getting Started x 1
These are the basics you'll need if you're looking to be an entrepreneur and start marketing yourself.
Equity x 1
Equity is ownership that both the business owner and investors have in a company.