Michael Trafton

3,141 Karma Points
Bio Website bluefishgroup.com
Location Austin, TX
Visits Member Since October 10, 2009
Last Seen 5 years ago
Stats Profile Views 1504


I'm Founder and CEO of Blue Fish Development Group , a software development and consulting firm I founded 12 years ago. We provide enterprise content management solutions to Fortune 500 companies. Blue Fish was the 10th fastest growing company in Austin, TX in 2008 and was selected as one of the best places to work in 2007.

Recently, I've been mentoring startups as part of the Capital Factory program, a super-early-stage investment group patterned in part after Y Combinator.

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43 Answers

64 Topics

Marketing x 8
Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.
Sales x 5
Discuss startup sales strategies and what it takes to sell the product that you’ve designed and developed.
Software x 3
Successful startups make money by offering people better technology than they have now.
Legal x 3
Essential legal issues that startups face, including corporate formation, fundraising documentation, founders stock, and board relations.
Employees x 3
Benefits x 2
Equity x 2
Equity is ownership that both the business owner and investors have in a company.
Advisors x 2
Choices x 2
Risk x 1
Angel x 1
Analytics x 1
Visa x 1
Website x 1
Setting up a website is a key step in starting a new business and in today's world, an effective web presence is a vital marketing tool.
Entity x 1
Finance x 1
Saas x 1
Timing x 1
Co-Founder x 1
What are the pros and cons of starting a business alone versus with cofounders? How many founders are too many?