What are the best resources for learning about metrics and conversion


5

What other resources are available to learn about metrics in general and other topics such as segmentation, conversion, KPI etc.

Dave McClure has a good presentation up on slideshare.

http://www.slideshare.net/dmc500hats/numbers-not-napkins-simple-startup-metrics-presentation

Marketing

asked Oct 11 '09 at 07:01
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Tsummit
116 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

5 Answers


4

There are a few very good blogs that discuss conversion rate optimization and metrics, including:

I hope these can help!
answered Oct 11 '09 at 13:07
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Randfish
1,001 points

2

Given the importance of achieving product/market fit - I am fan of this post: http://startup-marketing.com/the-startup-pyramid/ and in particular the quote "achieving product/market fit requires at least 40% of users saying they would be 'very disappointed' without your product".

answered Oct 12 '09 at 13:58
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Vineet
1,080 points

1

Although you may already be aware of them, I think you'll like the info on http://www.marketingexperiments.com and http://www.marketingsherpa.com. May not have the number-crunching you're looking for, but overall great data.

answered Oct 12 '09 at 07:03
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Dlynton
1,057 points

0

Read a lot but you will only learn when you experiment. Put aside a fixed budget that and spend it equally on all your different marketing channels.

There is no substitute for real experience.

answered Oct 9 '10 at 06:31
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Sherif Buzz
462 points

0
answered Oct 9 '10 at 11:59
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Tim J
8,346 points

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