Calculating market size for a CRM app?


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How can I figure out my market size for a CRM app similar to ZenDesk (support desk)? I am creating my pitch deck and can't figure out to accurately calculate that.

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asked Feb 25 '14 at 17:45
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Kevin Prudhomme
40 points

2 Answers


1

The snark in me would suggest that if you don't know this, or where to find it, or how to estimate it, you don't need to be building a pitch deck.

In the interests of being useful, I typed "CRM market size" into Google and found this article, which has the answer you're looking for:

http://www.forbes.com/sites/louiscolumbus/2013/04/26/2013-crm-market-share-update-40-of-crm-systems-sold-are-saas-based/

answered Feb 25 '14 at 20:24
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Nick Stevens
4,436 points

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I tend to agree with Nicks answer - with the additional comment that a deck should be more specific and referencing TAM SAM and SOM. Don't know what that is? Read here.

answered Feb 26 '14 at 05:08
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Jim Galley
9,952 points

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