I will register all six names (.com, .net, .org) for both my company and my product. At the present, all six will reddirect to ONE of them, but I am not sure which domain should be my main, where I will apply all the SEO.
Long term wise (2-3+ years) there might be another product, and therefore company domain name looks better to buid on.
On the other hand, short term wise, putting site with my product name in focus, looks better for selling/marketing that one product and building all the SEO around it to achieve higher possible PR.
So, what is your experience? Which one sells better? Product name domain or Company name domain?
Thanks in advance for your time and efforts to express your experience.
You should definitely do both, here are my thoughts:
I will go for the domain with product name. When I create new product i register 2-3 domain names with product keywords in them and link them from the company web page.
Focus is important here. Tell Google that this site is focused around some niche.
All this have to be focused around particular niche. You can't seat on two chairs at the same time.
I have very limited experience in this, so take my advice for what it’s worth. I’m actually in the process of working on this myself. Here’s my take on it:
We’re going to register both mycompanyname.com and myproductname.com (as you have indicated you plan on doing). Our plan is to focus on the mycompanyname.com website and redirect the myproductname.com page to mycompanyname.com/products page. Our reasoning for this is:
If others think I’m way off on this, please feel free to jump in.