I will shortly be publishing my first iOS app and wish to set up a Facebook page. Assume that I will be producing a number of apps over the next year or so.
The main purposes of the Facebook page will be :
Should I have a Facebook page for each app or just one for my company?
My thoughts are that I should have one for my company that way when I post screen shots of other apps, there will be better cross promotion. The downside of this is that there may be less of a "community" feel if the same page is shared between lots of different apps.
As an aside, I will have (in addition) a single company web site that handles my apps together.
I think, for applications that are not linked, it should be a page per application for the following reasons:
If your applications are all integrated around a single back end system (like Evernote) you should have a primary "platform" focus page and maybe have sub pages for individual applications.
Why? Because your end goal is to drive the platform not the individual app and the activity should be focused on the larger goal of the platform.