I have a new services business which will be marketing a product to professional services firms in the UK. Unfortunately, for reasons which are unavoidable and not material to this question, I have to live in the US.
So, I need a sales person to go and close the sales. Unfortunately, advertising on gumtree (the UK's equivalent of craigslist) has not helped. No-one I know is especially keen, either.
I'm looking to recruit someone, preferably with a sales or professional services background, who can do the sales for a generous commission (25% of the profits on each sale to the clients they sign up, in the first year of each such client using our service). As this is such a key role, it is almost equivalent to a partner. I'm not sure if that really impacts recruitment strategy at the candidate-solicitation state.
25% of the profits means nothing: how much profit per sale and how many projected sales per year? Your recruitment strategy will depend on how much these figures represent in potential income. If your pricing is low you'll come to realize that selling a low-priced product is a serious marketing challenge. And if your pricing is high, which in turn makes for a long sales cycle, that's also a marketing challenge.
Take a look at this question too: What's a typical sales compensation for professional services firms? Good luck.