Naming an online bookkeeping service startup in Australia?


0

We would love feedback from the community on which of the following company names is the best to choose for our startup.

As background, we have ran a couple of naming contests and have gone through the list of names generated from both contests to create the following shortlist of, what we think are, the best names. We are looking for feedback from other people to help us make a decision on which name to choose.

Feel free to pick your favourite, your top 3 favourites, your worst 3 favourites, or whichever feedback format you prefer. We will be incorporating the company in Australia on July 1st, 2014. Thanks in advance for those offering their opinions. Your feedback will be very much appreciated and well received.

Who are we? We will operate a online bookkeeping service in Australia. We will provide bookkeeping, accounting & tax services to small businesses. Our service will be targeted to small companies with expenses of $75,000 or less per month.

Shortlist of names in alphabetical order:

  • Accountaroo.
  • Accountiva.
  • Accrutiva.
  • Blue Ledger.
  • Bookanomics.
  • Bookaroo.
  • Bookeepia.
  • Bookinetics.
  • Bookkeepia.
  • Bookopolis.
  • Clerkis.
  • Countify.
  • Datascopic.
  • Datorama.
  • Equinova.
  • Equitus.
  • Ledgaroo.
  • Ledgerama.
  • Ledgerbase.
  • Ledgerforce.
  • Ledgerise.
  • Ledgerly.
  • LedgerMate.
  • Ledgeroo.
  • Ledgorama.
  • Numbaroo.
  • Orphis.
  • Perfecto.
  • Proficia.
  • Qualisum.
  • Qualitax.
  • Sumstar.
  • Sumtastic.
  • Taxella.
  • TaxPal.
  • Templeblue.
  • Tigertax.
  • Trustica.

Branding Name Startups

asked Jun 18 '14 at 09:43
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garyjames
6 points
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2 Answers


2

Any name picked at random from that list would work. For a startup, naming is at the bottom of the list of things that effect your success.

Your list of names all seem relevant to what you do, so one wouldn't matter much over the other.

It will be your marketing and user acquisition strategy that will ultimately decide the startup's success.

Numbaroo sounds good.

answered Jun 18 '14 at 11:10
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Patricia Wright
663 points

2

It's simple to drill down on your list:

  1. Removed ones which don't have the .com domain available.
  2. Keep names that sort of explain what you do. Remove those that don't.
  3. +1 to names that have a keyword in them that has high Google search volume. This will matter in the long run as your name will likely get used as the anchor text for backlinks.
  4. Pick one at random from the ones shortlisted by the above 3 steps.
answered Jun 18 '14 at 11:17
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Bruce Schwartz
767 points

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Branding Name Startups