How to get initial users (critical mass) for the product location search site?


1

I start a product location search site. the idea is retailers give us the data of their products, so that their users can search their products by location and keywords.

We've got a problem, how to get the retailers to give products data in our site? it is like a chicken and egg problem, they would say our site have not enough products, so that they don't want to bother with giving us data.

  • What is the strategy for that?
  • Any people have know-how to boost up the initial users basic?
  • What i do now is calling one by one, which is so ineffective.

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asked Nov 28 '12 at 10:00
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Justicepenny
106 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • If the retailer's problem is only that "you dont hv enough products", its actually good for retailer as his products will have more visibility. – Saurabh 8 years ago
  • *they would say our site have not enough products* - They would or they do? – Karlson 8 years ago
  • they did, it is a kind of chicken egg problem – Justicepenny 8 years ago

1 Answer


2

The answer to this conundrum is money, lots of money. You'll need a massive cash injection to build out this idea and convince enough retailers and customers that it is a viable marketplace.

It is possible, but VCs seem to be getting nervous about B2C malarkey like this after a number of investments that have been less than optimum.

Another approach might be to "fight from the inside". That is get hired by one of the big retailers to set up such a system. Or get hired by Google and do this in your 20% freetime (if they still do that).

answered Nov 28 '12 at 19:57
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Steve Jones
3,239 points
  • thanks for reply. what do you mean by "get hired by Google and do this in your 20% freetime " ? does google have something can help me ? can you provide me the link? thanks! – Justicepenny 8 years ago
  • @justicepenny The Google 80-20 work time rule. 80% you do work for Google 20% you work on your own ideas. – Karlson 8 years ago
  • hahaha, thanks , i dont think they are :P – Justicepenny 8 years ago
  • Google are the obvious people to work with on this, as they have the brand for "search" and the money. AFAIK they still do the 80-20 rule. – Steve Jones 8 years ago

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