In The beginning
Around one year ago we build a software company, we needed to quit our jobs, get financing, a product, legal work, accounting work, clients and partnerships with providers.
we accepted to have a 50/50 equity split. we are two guys, Alfred and Bernard.
The first year
Now, Alfred feels that he brought the initial idea, clients whose sales allowed our bootstrapping, the provider partnership and other business components that he believe created a bigger value than the Bernard contribution. so he wants to reconsider the 50/50 split.
In the other hand, Bernard believes that he made a mistake by only giving incentives to the sales activities and not to the technical ones (last month Alfred got around 3X more compensation than Bernard), also, he think that the equity split is good as is -they both assumed the risk to start from scratch and do their best when the company started-.
Bernard does believe that with both partners good will and hard work they could get the
best value of this market, destroying any spirit of competition
brought by giving bonuses to ideally cooperative tasks -sales- which would lead them
to a sales-oriented enterprise instead of a product-oriented one. that as Microsoft, the old cisco's competitors and the Sculley's Apple shown us in the past never work.
What pitfalls do you find in this position?
What solutions would you propose to reach an agreement between them?
A clean way to change the 50/50 equity split would be to issue a capital increase where one of the founders is allowed to buy more new shares than the other.
So, if for example there are 100 shares (Alfred and Bernard each have 50) and 100 more shares are issued, Alfred could buy 70 of those new shares and Bernard only 30. This will give a 60/40 equity split.
However I would not suggest to do this, both founders shared the risk of starting up the company and if 50/50 was fair then it should be fair now.
I would nonetheless redefine salaries and bonuses relating them to the current company situation.
Also consider that a fair value for founders compensation is the one that might be given to someone else doing the same job, so it's not strange that every founder has a different salary and bonuses. Their return as being founders comes frome the equity value that should increase in time.
This is a highly unfortunate situation that they both find themselves in, but it's actually more common than many realize.
I am willing to bet the root of Alfred's feelings stem from the fact that he brought the idea to the table, and that is why he had the stones to request a reconsideration of the partnership.
It happens a lot in startups when one partner feels like he is pulling more weight than the other. In my experience, the table can and usually does turn at a different stage in the business, when Bernard's strengths begin to contribute more than Alfred's.
I'd say if Alfred could start the business himself, he would have. But he chose instead to "partner" with Bernard to create this product, and he should stop being a whiny wuss and stand by this decision.
Partnerships in startups should not be based on who contributes more, but rather each party bringing a different valuable skillset to the table.
By the way, I think that arrangement of Alfred getting more money than Bernard is complete bullshit, and should not have been allowed in the first place.
I am currently in a partnership where I do much of the work, and another where I do much less of it. I am happy at both because I know I am contributing 100% of the value I was brought to the table to bring. Sometimes that means more work, and other times, that means less; but the value, is still the same.
My solution? They are both partners and they should both show some respect for each other and stop this "I did more work" rubbish. If they don't want to work together then they should cut their losses and move on.
Two great guys come up with a great idea and generate revenue by sharing responsibilities that utilize their strengths. They draw up an equal compensation agreement between themselves that hinges on a buy sell agreement.
No one has asked what the legal entity is were are dealing with here: partnership, LLC, corporation?
Drawing a salary from the corporation and then taking commissions that reduce the profitability of the company-- double dipping. There are corporate profits and go to the shareholders. It could be classified as stealing. It happens everyday.
Yes, these partners need to sit down at the table and decide where this venture is going because partner A is getting all the money he can get while partner B is more long term. They need a more comprehensive agreement and rules about where the capital goes. Do they have a CPA?
Alfred needs to offer to buy out Bernard. They both assumed equal risk (which is what the initial equity is for) at the start.
Without Bernard's help that idea wouldn't have become a product.
I think Alfred is justified in his commissions. He's the sales guy, of course he gets commissions. I think his reasoning for the raise of his side of the equity (he brought the clients) is wrong. Again, he's the sales guy, it's his job. It's not the tech guys job. The tech guy needs to make sure everything is running smoothly.
To cut off Alfred's position, Bernard needs to say these things:
I think that you cannot legally change the equity split, but you can buy out portions of ownership. Obviously, current value is much higher than what it was when the initial money and effort were contributed, so if Alfred wants to buy Bernard out - he'll have to pay significantly more.
As to what the people are doing now - that's what the salaries are for. Alfred does more, and gets paid more. But the initial contribution, commitment and effort were those that defined the split, not the ongoing work (unless there's some vesting agreement based on performance, which it seems there's none). If so, there's no real reason to claim that the equity wasn't distributed properly.
This is not a legal advice, and I'm not a lawyer.