Marketing tactics to promote a night club online?

What are some techniques (could be tried and tested ones or unique ones) to market a new night club online?

I have thought about holding a contest on social media to get fans and followers as a starting point.

One of the best strategies to promote a night club is to use Facebook advertising. What's great about Facebook as an ad platform is you can hyper target the exact type of prospect you are wanting to see your ad. Instead of trying to "sell" in your ad, get your prospect's attention and give them a reason to show up at the club. Maybe consider giving them a coupon in the ad so it's more compelling.

Another thing you can consider is doing a contest or giveaway or something fun that will engage your targeted audience. Check out ShortStack as they have a lot of ready to use campaigns that can help you save time.

1.) Promote on social media (Facebook and Twitter)
2.) Present an offer on social media that inspires customers to bring friends along
3.) Run a contest that challenges social media fans and followers to capture their experiences at your place