The answer is 42
Seriously, you need to provide more information about the the type of offering, the intended market (TAM / SAM / SOM) and if there is a monetization strategy (i.e. are you planning on making money and you just haven't gotten traction yet, freemium, etc)
Here's a relevant definition of the terms from a post by a VC - worth the read for some additional ideas.
TAM: Total Available Market. This is the total revenue generated / amount spent (both internally and externally) on a specific segment of the market. This number is typically larger than the simple calculation of ‘total number of customers times Average Selling Price’ because of all the in-house, home grown solutions that get counted.
SAM: Serviceable Available Market. This is the subsegment of the market that a product actually reaches. This is the number that a VC really wants to know.
SOM: Serviceable Obtainable Market. This is the realistic market share that can be obtained by a company given the competition, countries, sales/distribution channels and other market influences. In other words this is the SAM time whatever percent of market share you think you can justify.