Private beta real world examples
Our company is currently in development of software, which should help software developers better support their products. Currently we are still in development but are planing to get into private beta in spring of 2010. I have looked at a couple private betas and am trying to find more which are more like my kind of service. When signing up every company gets their own subdomain a lot like fogbugz.
Which sites have you found to have a cool private beta signup method? Or looked cool?
Some examples I have looked at:
3 Answers
Prefinery is an app specifically for managing your beta process. I believe it provides you with an invitation form. http://www.prefinery.com/
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+1. I know Justin -- the founder -- and he's really great. Everyone I know who uses it loves it. – Jason 14 years ago
You can look at: https://www.atlassian.com/hosted/HostedEvaluation.jspa?showOptions=false&productId=1 There are several things I really liked about this trial (I'm evaluating Confluence now so I'm actively going through this process). While it's not a "beta" it has many of the same characteristics
- The email that you get after creating your evaluation account is very clear and points you to several getting started resources as well as the full documentation. The info is good enough that I've kept the email as a resource guide.
- As important as the ease in creating the account the followup has been great. The followup email does not just contain a contact info for help but also points you to videos and further info.
- A week or so in I got another follow up email with info on more advanced features. Rather than bombarding me with all the features right at the start they staggered the info so I had a chance to learn the basics before being confronted with the advanced features.
This evaluation made me realize that the followup process is actually more important than the sign up process. I would expect this is true for getting feedback from beta customers also.
Since you write software, why not just write your own software for managing the beta test? That way, if you change your requirements then you can just make the change.
For example, you start with assuming everyone (all 10 original beta testers) will use the same version.
Then, you add a new feature, fix some bugs, get more testers, and you decide to try a focus group approach, so you will have three versions that differ slightly, to see which features get the best feedback.
So, when a user logs in they are directed to the correct version of the application
All of this is easy to use in Tomcat, using a filter, and in IIS using the ISAPI filter.
I tend to find that if I have to work around a framework then I would prefer just to write my own. :)
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My problem is not creating the beta program software the problem is how to communicate to the user that the most awesome program in the whole wide world will soon be available and they should give me their emailaddress :P I really just want to look at examples of how others have done it. – Thomaschaaf 14 years ago
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I think you communicate that by generating buzz, more so than the method of signup or how cool the site looks. I'll sign up for a beta using a command line interface if enough people I respect are touting it. Look at Wave, people are begging for invites - the actual signup page is a very simple form. So work it from the marketing angle, i.e. Techcrunch, Twitter, etc (without being too spammy). – Brian Deterling 14 years ago
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There are many social networks you can mention it on. The problem is how to avoid getting lost in the noise, so you should explain in a short post what you are doing differently, and if people are suitably impressed with the beta test they will then tell others about the application. – James Black 14 years ago
