How Do I Promote My Business

Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.

For this question and answer, we will tackle the Promotion aspects of marketing and how a startup can get the word out about it’s products and services.

Promotion is the art of getting noticed. Nowadays, that’s getting harder and harder. Good promotion starts with understanding your target customer and what makes them want to buy our products or services.

Take a look at some of these other questions and answers on promoting your business for ideas on how to get noticed:

• Can’t Get Anyone to Use My Products : This is a classic problem and the answer thread here contains some real pearls of wisdom.
• Promoting my soon-to-launch startup : Has some really good links to articles on web startup promotion and also discusses ads and why they are not the only strategy you need to employ.
• Best Books on Marketing : Good discussion on helpful marketing books that users have found. The list is a bit scattered but has some gems in it.
• How do you get your first 50-100 users : Good list of ways to attract people to your site. The main take-a-way — use your personal network. As Jason says “This is why everyone says you should always be developing your personal network”
• Reliable SEO Information for site building : This relates more to research but has some really good ideas about getting your SEO rank honed and using it for promotion.
• How to Promote My Business Using Social Networking : Of course, we saved the best for last. No canon on marketing is complete without using some aspect of social media to promote your business.

Can't Get Anyone to Use My Products From
Carson McComas "You don't build what you think is a good product, then try to get people to come to it. You first find an audience to validate your assumptions about there being a market for your product, then you build the solution they want/need.

This happens as you open your mouth, share your idea with whom you believe to be your potential customers, then based on the research and validation you get with this process, proceed to build the product they'll buy (assuming there is indeed a market).

It would be awesome if we could just build great stuff and on its own merits people would come and buy, but that's not the reality.

If you're not good at this sort of thing, you may want to partner with someone who is."