What type of businesses should not be ventured in a poor country where labor is cheap?


In developed countries, people are generally very busy and somewhat solvent. So, someone can start a company that produces, for example, packed-sandwiches. But, in a poor country, people are not willing to pay extra cents to buy such fancy products. They will rather prefer loaves of breads, dip them in plain water and swallow. This is because, the thing matters to them is only to satisfy hunger.

Can anyone please give me a general theory so that I can understand what types of businesses must not be undertaken in such poor countries?

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asked Aug 2 '12 at 02:08
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1 Answer


General theory - review Maslow's hierarchy of needs and search for studies that link consumerism. Here is a relevant study to review.

Also of recent interest - an NPR article on how the poor / middle / upper class spends their money.

As for what type of business to start - that depends on your target market.

answered Aug 2 '12 at 02:48
Jim Galley
9,952 points
  • Thanks! That really helped a lot. – Broy 9 years ago

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