Names for games will often be searched on google or youtube, so you might want to avoid misstypings with choosing the name.
Igor, a naming and branding agency, has an excellent 122 page guide on creating product and company names. They rightly call the process "building the perfect beast".
"The best product and company names require the least advertising. They are
A name can be a lot of things, but more than anything else it should strive to be unique, memorable, and also reflect the spirit/culture of the company or product.
Well ... I can't answer directly ... what is in a name?
But i can say the studios I have noticed over time
Well all of that was in the past, I haven't really played games for years ... that was a good chance for me to show my age.
Really the name can choose to say exactly what you do "fluffly toys for kids" or it can be something completely random purplecow.com or it can be about you or ideally something your audience will have in common ... up all night productions ...
For your audience, it should be easy to remember, the logo will probably be more useful than the name and your going to want to have something that potential buyers (your real strategic custoemrs) are going to want to have.
Additional : sorry I forgot the key point of my post in the first place ... what you do will define how people remember you, what your called will be the handle they use to remember it.
that pretty much depends on the type of games. In general, if you're targeting the 15-35 audience i'd say choose a name that's a single word (or two words max), sounds cool (e.g. "Valve"), easy to remember and of course, doesn't have any previous takers. Most names have got nothing to do with "games" (ID, Valve, Apogee, ...) and you shouldn't worry about that. Get good games out there, and your seemingly-random name will become household name.