Do you know any good resources(books, links, courses) from which I can learn how to choose a good name for a new product. This is about marketing I think(but I might be wrong) so I need some guidance.
PS: Until now I've find this book which is pretty valuable and right to the topic:
pfiou.... This is almost the hardest part ;-) in one of my startup we changed the name 5 times in one year!
Amazon has nothing to do with shopping
Apple is a fruit
Mint? fot financial services?
Yahoo? internet portal?
The magic is not finding a name that will be both original and will immediately TELL your customers what you're all about before they even pay a visit...
The magic is building a brand, on a seemingly random word, and making sure LATER every person on earth identifies it with YOU and your product.
so. find a random word that's not a turnoff and that's available -- and name your startup.
There are services that sell pre packaged brand names for .com's. Some include logos, stationary and more to sweeten the deal. If you can afford it, and you lack creativity try reaching out to a firm like that.
NameBase.com is a good sample
I'm a big fan of the OnStartups article about this, have you seen it?