What to do at a conference if I am thinking of a future product?


I am planning to attend a conference in my area of expertise, and I am also planning to develop a software product in this area. The software product is probably a year or so away, so I am wondering, how can I best utilize my time in the conference (which, I think, is visited by 60-70% of my potential customers). I have thought about the following things:

  1. Networking: This is of course a broad term. What I am planning to do is find out talks in the conference which is related to the problem my future software would be solving. Then talk to the presenters.
  2. Vendor booths: Visit the booths of vendors having competing products, and check out current features, future directions etc.

What else? Thanks for your comments.


asked Aug 12 '11 at 02:58
Samik R
101 points

2 Answers


Listen to what the customers are asking other vendors about.

Talk to the people at the show - not the vendors -but the potential users of your software.

Again - ignore what the competition is doing - focus on what people are excited about or asking for.

answered Aug 12 '11 at 04:36
Tim J
8,346 points


The most valuable outcome for your startup would be to identify (or validate) a common and important problem you can solve and to identify prospective early adopters for your solution.

So yes, network with presenters - but if you have a room-full of delegates for a relevant session, many of those could become valuable relationships too. So network with the audience too.

And yes, check out the competition, find out how they are pitching their solutions first-hand and find out all you can about how they price, how they support customers and what are their roadmap intentions. Just keep this in context: you need to know the competitive landscape, but your prime focus is always the end-users.

Another valuable objective would be to research what media and which bloggers are key influencers. You can do this by talking to people, and in the case of speakers it's worth checking out whose talks are best-attended and which speakers get the long queues of people trying to catch them afterwards.

You can also check out what seems to be working for companies trying to engage delegates (those with and without stands). Next year, you'll be one of them. So study how to be one of the best.

And I'd personally resist the urge to talk about your plans. That would be premature - plus there's the danger that you have some great conversations about the whole business of becoming a startup (that you could have at any networking meet), and miss the opportunity to engage with a whole conference full of prospective customers.

answered Aug 12 '11 at 15:12
Jeremy Parsons
5,197 points

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