What are the proper ways to ask Top Notch bloggers to write about your Start Up?
What kind of "Bribes" (if any) are exceptable?
Are there certain bounderies that need to be respected when trying to ask for a bloggers review?
Is it a good idea to invite influential bloggers to Beta test your start up or should you work through as many of the bugs first?
What advice can you give for a start up looking to get the attention of an influential Blogger.
I recently researched best ways to contact bloggers, so I present you part of my notes:
NOTE:I didn't write almost any of this, sources were answers on this site and various blog posts. Some URLs are at the end, others were forgotten.
It's a tricky balance, building a relationship with a media contact. But I think it's about providing a mutually beneficial relationship: I help you and you help me. But I help you first.
Journalists have rather simple rules what makes an information newsworthy:
A "lot of people" often just means a large part of the audience of a certain media.
A better approach is to target very specific media and make sure you have some kind of relationship with them.
I always like to learn about the journalist I’m targeting before I contact them. I start on the media website and read her bio. I then search for her on Google. Find her Twitter profile, Facebook profile and maybe even a personal blog. I study all these sources and connect where I can. Sometimes I find that this isn’t really the right journalist to be pitching. I make notes in my contact database with links to all her sources. I then make a plan to interact with the journalist in her own space. I comment on posts I like. I retweet her content on Twitter. I send a brief note on Facebook (not pitching a story, but sharing one of her posts I liked and asking to connect). This way, by the time I’m ready to pitch her, I’m already on her radar.Pitching a media contact is a process. It’s not something that will happen overnight. Plan ahead and work for several weeks to get to know a journalist or blogger for best results.
How to pitch to bloggers by a blogger
Extra advice on pitching:
Give them a free license in exchange for a review.
Give them a free license they can gave away on their blog.
Note: do not impose any restrictions on what they write or how they do it. Otherwise you've undermined their ability to be authentic and true to themselves, which is their value to their readers.
I am a blogger, so I understand a bit about blogger's mentality.
From my experience, top notch bloggers would rarely want to write about you or your startup, unless what you do is directly related to them. And don't expect them to be your apps beta testers; they are too busy for that.
What you can do, is to target those second rate bloggers who will jump at any opportunity to market themselves. Even so you have to make sure that your products interest them, or else they might just give you a lukewarm review, which is not very helpful anyway.
And, do remember to give them some sweetees, such as a free version of your product, to keep them motivated.