What is a disruptive strategy for a start up?


Can anyone explain to me what a disruptive strategy is for a start up company in software.

Apparently launching a disruptive strategy gives a start up a higher chance of success according to Thomas Thurston a start up predictor


asked May 13 '10 at 03:25
484 points
  • "disruptive technology" has a specific meaning, from Clayton Christensen's book "The Innovator's Dilemma". "disruptive strategy" is just business speak, it has no inherent specific meaning, it depends on the context. – Jesper Mortensen 14 years ago

1 Answer


While it may be true that launching a disruptive strategy may give a startup a higher chance of success, pursuing said strategy just because it's disruptive (especially if it has no other merits) may disappoint you.

Searching for a product/idea that's disruptive instead of working on more down-to-earth concepts which have a likelier success rate may disappoint you too!

The term "disruptive" has been abused over the past couple of years, to the point that it sometimes means nothing. Our own Jason (one of the hosts of this site, btw) wrote two funny and insightful posts on the topic very recently, and you can read them here and here.

answered May 15 '10 at 04:37
428 points

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