Fair equity distribution for a Product startup


I'm getting pegged to become a part of a new Product (physical object) startup. I would be the brand director for the company, responsible for all things non-product design related. This would include marketing & communications as well. What do you think is a fair distribution for something like this? There are 2 others involved in the company, both product designers.


asked Aug 31 '11 at 06:44
1 point
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2 Answers


Check Joel's Totally Fair Method to Divide Up The Ownership of Any Startup.

IMHO it's comprehensive enough to help you with your question.

answered Aug 31 '11 at 16:39
Atul Goyal
496 points


Check out the equity calculator from the site:

Welcome to the Co-Founder Equity Calculator! It is based on almost 3
years of one-on-one discussions with entrepreneurs through the
co-founders meetup, the founder conference and advising various

answered Aug 31 '11 at 06:52
353 points
  • why the minus vote? It's an equity distribution calculator, isn't the question about equity distribution? – Chamilyan 12 years ago
  • I'm assuming it was because you didn't really answer his question. I up-voted you because I thought the calculator was pretty cool, and at least provides some insight into the process and a starting point :) – Alex 12 years ago
  • yeah I thought so too. I found it a little while ago and have been pitching it to the questions that ask about equity. – Chamilyan 12 years ago

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