I did a back-link check on my competitor and his product was featured on many authoritative websites.
I've tried the similar approach by contacting bloggers of a free review copy of my product but did not get any result. My product is fairly similar to my comeptitor so if his product can be featured, there is no reason why can't I be.
I must be doing something wrong here. Is this a number game? Should I just cold-email every tech blogger I can find and hope some will pick it up?
Can any PR experts share some experience?
Somethings to consider:
Also something to consider -- Public Relations is a profession. Is it possible that your competitor may have hired a PR firm that had prior relationships and experience with many of the people you contacted?
Check these and let me know
Did you follow SEO rules before trying for back links?
How many back links do you have?
Are you able to find your website using domain or your home page's complete name in ""
Have you checked for your website's rank on rank checking tools?
What's your alexa rank?
Have you verified it with TOP list for your keyword?