What would you recommend a B2B startup do for a go-live event? We've been in open beta for the last 2 months and January, if all goes well, is our planned "Live" month. What would be the things to do? How does one "go live"?
Obviously, we're planning to send out our newsletter to our subscribers, post on industry forums, and perhaps utilize PRWEB.com. Anything else needs to be done?
Thanks for your suggestions
that's my checklist (I copied and adapted from my original blog post here )
Preparation (at least 3 weeks before)
Instead of spending a lot of time and effort on launching on a particular date, you could just put the effort into growing your business. Unless you have a really great story to tell, you are unlikely to get a lot of PR anyway. You might as well spend the effort on marketing to your customers directly.
If you do want to have a 'launch' then Filippo's answer has a great list.