I'm working on an update to my company's website. Mostly it's just to freshen up the look. I'm pretty happy with the organization.
I'm planning to hire someone but I figured there were probably a bunch of "questions I should answer", like "What are your top 5 goals?", will it have eCommerce, etc. I think I have it all covered but I'd like to see a comprehensive list to I know if I'm overlooking anything.
I found a few such "questionaires " but I'm looking for something more comprehensive.
Here's what I've got on my generic list so far:
Masthead (which appears on all pages)
This is a lot about you : What you want to accomplish. What you want customers to do. What you want to communicate to the customer within 30 seconds. What are other websites you like. What mood or feeling you want to communicate.
These are all nice. Especially if you are the audience of the site.
If not, and your prospective customer is the audience for the site -- it might be worthwhile to flip all of these questions around:
Our company calls this a "market-centric" approach. We find it a very powerful shift in mindset that really makes a difference. Consider it!
Then, your list can also be improved by adding: