Looking for a template for a mentoring or coaching program


I am at a startup and we are looking to bring on board a two interns. One is marketing and the other iPhone Development.

Looking for templates or website to help create a mentoring and training program. One that helps establish and track goals, feedback, etc.

Additional info: A key reason I like to do this, even spend a little time in a startup is to give back to the community. I have hired and trained people in the past. But this time I thought about adding some structure to the training and that is why I am posting this here.

Marketing Interns

asked Oct 13 '09 at 10:23
Derek Beda
221 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


How large is the startup? I would ask yourselves if those things are really necessary? You may spend a ton of time trying to come up with a training plan, only to find it was flawed, you lose interns, etc.

I would think something more informal and flexible would make sense for your first go-round. If you've got the resources/money then by all means go for it, but most large companies haven't even figured out how to do this well.

Also guessing that if you put your best people in charge of training/coaching mentoring the interns in this formal program, they won't be developing/marketing themselves. Could end up being costly. Sit them next to your best people and start giving them tasks. Trial by fire baby!

I just think it's a little resource heavy for an early stage startup. Everyone should be contributing to the product. Especially if this is a temporary intern situation.

If you're a more seasoned startup, then ignore my answer :) You can ignore it anyway since it's only one mans opinion - but I would focus my efforts in areas closer to shipping the product.

answered Oct 13 '09 at 10:35
892 points


Not sure if this is as formal as you want, but the Harvard Business Review blogs here:

http://blogs.harvardbusiness.org/ have great posts about leadership, employee development etc. I won't call out my favourite authors there so you get a chance to read it all and choose your own but I have found it really helpful.

An example of one I read recently spoke about maximising use of your time. It suggested when getting a coffee, bring along an employee. The informal atmosphere of a coffee (and the approach to get one) can make them feel more at ease. Then spend 5 minutes asking about how things are going (good/bad), 5 minutes discussing any issues they may have raised and the last 5 minutes working through a possible method of overcoming the issue/s in the future.

Has stuck with me since reading and certainly made my coffee trips a lot more productive.

answered Oct 13 '09 at 17:17
470 points

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Marketing Interns