I have a question - if you're using Delicious what would it take to get you to switch to another bookmarking site?
Full disclosure - I founded a social bookmarking site that launched its beta about a month ago. Obviously I'm biased towards loving my baby and not loving Delicious but I'm genuinely interested in why people are still using Delicious when there are other great options out there.
I love this question -- it is about adoption of a new solution. It is about the barriers to adopting a new solution from the perspective of the customer experience.
I don't use Delicious. But I am very excited to tell you the reasons why I am not in the active market to switch from the book-marking program I use. I think that they are general adoption points that are immediately transferable -- and part of the challenge for any start-up in this type of space.
An object in motion tends to stay inI apologize for the potentially depressing nature of this post to your exciting adventure in launching a new social bookmarking site. I am a fairly early adopter. Inn some areas I am bleeding edge. In others I am cutting edge -- and with others (like Kitchen Utensils and canoes) I am definitely old school. I may or may not be part of your target audience.
motion, and object at rest tends to
stay at rest.
From a B2B marketing perspective the above 5 can be generally re-written for almost any new product/service entering a well established market. Doesn't mean that there are not ways to break in -- but that is what a good marketing professional will do and can do.
I use Delicious to find interesting specialized sites that have been bypassed by the search engines. I do not use it purely to bookmark. For it to work for me, it needs to have a critical mass of users > than the Delicious base that I can rely on to provide content.
Delicious buttons would sit quietly in my Firefox navigation bar and I never had any crashing issue because of them. They do the intended job quite nicely for me.
For me personally I would only install a piece of software(widget,button,toolbar) on my machine if -