Im working on a startup software company and hoping to launch our first software in 3-4 months.
I should have answered these questions months ago and begun marketing then but I've left it until late:
Thanks for any and all your answers,
Here are my thoughts:
Final piece of advice: help other people! Aside from the positive karma, you will be able to build relationships and meet people who may be helpful. You have "1" point here -- if you want some solid answers consider contributing to the community!
My recommendation: Feel free to reserve both domains (company and product) but focus on marketing only one. It is hard to build a single brands - so why try building both.
Which one? I think at the end of the day, it doesn't really matter. You will likely find your product being used in different ways than you originally planned, and you will likely want/need to 'rebrand' at some level.
If you are a service oriented company then market your company (you don't have any other choice)
If you are product oriented company then market your products. Products will carry your company name forward.
Clients attach to products/services, not companies.
Market what makes you money. If it's the product, market the product.
The company is what's behind it. Later, when/if you make other projects, you can cross promote them through the company.
If you're looking to build clientele, it's for a product, which is owned by your company.
All the best.