I'm considering how to structure my product tour and was wondering what the best approach would be with regards to the page flow.
Currently, I have split the entire tour into 7 subpages.
----- Product tour -----
----- Sign up starts here -----
01. Explaining the service
02. Why you need it
03. How it works
05. Handling main objection I: security
06. Handling main objection II: price
However, I'm worried that some users might become impatient and bounce because you have to click a lot to get through to page number 10. Also, you do not really know where exactly you are and how long the tour is going to take until you reach the end.
08. Insert your details
09. Pay entry level fee on Paypal
10. Enter the app and view intro videos
The entire tour is very nicely designed to keep the user interested. For those who are impatient I put a Buy It Now button onto every subpage.
I have seen several sales pages where all the information resides within one long page and now read the following article: http://www.astrodigital.org/digital/shortvslongpages.html My question is, what's your take on this? Does sb maybe have some data on what boosts conversion? Should I go with the 10 pages approach, show the user where he is at all times, cut it down to maybe 5-6 pages, or put it all into one page? I was even thinking about showing 2-3 different tours and see what converts more users, but maybe sb has already done that?
Thanks in advance for all your helpful advice!
Can you do some sort of tabbed UI? Keep the first 7 items in the tab, ending with a "Click Here to get Started" which takes you to the sign up page, collects your info and payment, and sends you off to the app.
Basically, you're right - the more clicks, the higher the bounce rate. After all, you have the potential to lose someone with each click, so reducing the clicks needed to move forward reduces the frustration visitors will have with your form.
So the practical suggestions would be:
Generally speaking, less is more on a business page. Leading brands tend to use 5 pages plus or minus 2. So an acceptable range would be 3-7 pages. Keep the following in mind:
Quality over Quantity Dude..... Good Luck