How does Rovio (Angry Birds) make money?


How does an iPhone developer like Rovio make any money with a free app

Iphone Apps Android

asked Mar 28 '11 at 09:47
Mike Walsh
745 points

3 Answers


My understanding is that Rovio is using the location data it obtains when you play Angry Birds along with the time you are playing Angry Birds and is monetizing that as information regarding the location of restrooms as well as the general conditions in that restroom.

That information is very valuable to the right vendors when seeking to sell their restroom cleaning services.

answered Mar 28 '11 at 17:13
171 points
  • What an excellent insight! Do you have any references as I am most curious to know the details. – David 12 years ago
  • I couldn't help but to thumbs up this answer. – Nick 12 years ago
  • That's a joke, son. – User6518 9 years ago


I believe it isn't free on the iPhone but is on Android and for Android there are ads all over the place. The advertiser pays to put those ads up.

answered Mar 28 '11 at 10:31
254 points
  • Actually the basic app for Angry Birds is free on the iPhone but I see they have some paid versions for the the iPad so they at least get the 70% cut of the paid versions. – Mike Walsh 12 years ago
  • The full version is 59p, the free version (with less features) is free. – Kieran Senior 12 years ago
  • The Android version is the full version, and it's free and ad-supported – Nick 12 years ago


Angry Birds wasn't free, it cost me $1.19 AUD and I think it's $0.99 USD. The lite version of Angry Birds is free, but you don't get nearly as many levels. Quick fact: Angry Birds cost $140k to develop and has made around $70 million in profits.

I know they make a lot of money via endorsements and whatnot these days as well.

answered Mar 28 '11 at 12:18
Digital Sea
1,613 points
  • I think your estimate of profits may be a little high. When they announced their most recent VC round they said revenues for the six months ended 12/31/2010 were $6 million and profits around $3 million. The VC's put in $40 million at a $200 million valuation. – Mike Walsh 12 years ago
  • My $70 million value was from this article: - not sure how accurate it is though. – Digital Sea 12 years ago

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