We developed very innovative new sunglass clipons, which are exactly tailored to each individual pair of eyeglasses.
About 40% of all eyeglass-wearers want and buy them.
The best distribution channel by far turned out to be "street promoting", meaning directly approaching eyeglass-wearers in the streets, shopping-malls, trade-fairs etc., showing them the product, selling the product and taking a foto of the eyeglasses then (which is needed for production). Sellers earn an average of $60.- in commissions per hour.
But how can we recruit many more street-promoters?
We tried Craigslist, but it doesn't seem to be a good place for us. It's very difficult to place ads, and the response rate is extremely low. (Maybe we were in the wrong category?)
We "just" pay commissions per sale.
Is there any "ideal" places where we can advertise this?
Where would possible street-promoters look for a "job" like this?
I'd suggest that you may need to create more proof that it works to get more sales people. So get a kiosk like at Mall of America or other popular malls hiring sales staff. The commission method may just not get you to grow because it is uncertainty to the employee. As soon as the brand gets a critical mass of popularity then you can offer franchises to fit the sales model your describing.
I'd be interested in seeing what your Craigslist ad copy looks like. If it's not well written, if it sounds even slightly shady, if it's badly formatted, or if it doesn't have a clear call to action, you won't get a good response rate from it. Once you have a good ad, it's not hard to find someone on elance or another outsourcing site to repost them in each city as they expire, for less total than the ads themselves cost.
Feel free to send me an e-mail at the address in my profile if you'd prefer not to post the ad here.
If your sunglasses sell so well on the street, the job should as well.
If there's a person selling sunglasses with people giving them money all the time (At $60 / commission = + 1$ minute) and a sign that says, "Now Hiring", I would think you could get a few applicants.
Maybe a bonus for your current sales people or an over-ride on the commission made by those they recruit.
If you are confident about your sales rate, you could pay your sales people by the hour rather than by commission (perhaps with performance bonuses.) This would take the uncertainty out of the job for potential employees. However, you may not get sales people who are as motivated?
Perhaps you should test a few models and ads and see what works for you.