I have a bad AdWords account, the conversion rate is low, the CTR is low, everything is low.
What would you do to try and salvage that AdWords account?
I'm asking this here because I suspect I'm not alone in my fight to get AdWords working.
There are lots of possible reasons for your problem. For instance:
It's impossible to tell without a lot more information. I do have a really basic Adwords question for you- are you writing different ads for the same keyword and having Google switch between them? (Are you continually running A/B tests and discarding the poorer performing ads???) How similar are your ads to your competitors?
When you click on a competitor's ad and go to their landing page, how similar to that is your landing page?top
Gary's advices are all good and you should look into them and try to see what you can do to improve.
I've been in your position. "You have a crappy account" was how a SEM specialist called it. And he was right. I was trying to follow all the best practices I had learned (add keywords, improve ad copy, add negative keywords...) but couldn't do it alone.
Although my budget was relatively small, I decided to hire an external marketing services company to get the account going, and it made all the difference.
They turned the account around, increased the clicks and actually started saving CPC budget.
They CPC budget + cost I have with the agency is actually lower that the budget I was spending before I started working with them. After I pay the agency fee, I still save money that I can now invest in other traffic building campaigns outside GoogleAds.
What I've learned is that, no matter how much you know about GoogleAds, an external agency is the best option to get your account performing and to free you up from the daily management of the ads (which is one of the most time-consuming tasks I've ever done!)
Hope this helps,
NOTE: I work for a software vendor, not a marketing agency. Feel free to DM me if you want to discuss this further.