I agree with the answer that Jed gave you, to sell yourself you need to sell your service, but don't make a sales pitch right away. They will want to make sure that you have a solid business plan. If you haven't written your plan yet, your business is still in the early stages and it's too soon to try to sell yourself.
A company's business plan is what lenders such as banks and the U.S. Small Business Administration use in deciding to lend you money. It's the main company
document that your employees -- and you -- use to gauge your company's success and to make decisions about what you should do first, second, or not at all.
If you're starting a home-based business on a shoestring, some of these suggestions probably aren't necessary, but you still should create a plan that outlines your goals, expected costs, marketing plan and exit strategy. A business plan is your key to start selling yourself.
Good luck to you!
I am guessing you have an appointment and are selling a product or service to a potential customer who is a company. My advice:
When discussing your product or service, the company should view it as an investment opportunity. They should believe they will receive significantly more as a return then they have invested. When you have the opportunity, discuss what benefits they will receive.
There is also a right time and place to have these discussions. I don’t think that anyone likes a sales pitch the first time they meet someone. You might want to read “Book Yourself Solid” by Michael Port.