How do you sell yourself to a company?


I am a start up and need to sell myself to a company have any advice?


asked May 13 '10 at 05:18
484 points
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3 Answers


I agree with the answer that Jed gave you, to sell yourself you need to sell your service, but don't make a sales pitch right away. They will want to make sure that you have a solid business plan. If you haven't written your plan yet, your business is still in the early stages and it's too soon to try to sell yourself.

A company's business plan is what lenders such as banks and the U.S. Small Business Administration use in deciding to lend you money. It's the main company
document that your employees -- and you -- use to gauge your company's success and to make decisions about what you should do first, second, or not at all.

If you're starting a home-based business on a shoestring, some of these suggestions probably aren't necessary, but you still should create a plan that outlines your goals, expected costs, marketing plan and exit strategy. A business plan is your key to start selling yourself.

Good luck to you!

answered May 14 '10 at 07:19
107 points


I am guessing you have an appointment and are selling a product or service to a potential customer who is a company. My advice:

  • Be considerate of the potential customer's time and situation.
  • Be upfront and honest on what you can and cannot deliver.
  • Build trust.
  • Show them what your product or service can do for their business.
  • Make sure the sale is a win-win for both you and the customer.
  • Give references from other customers or jobs you worked on.
answered Jun 25 '10 at 20:23
Starr Ed
948 points


When discussing your product or service, the company should view it as an investment opportunity. They should believe they will receive significantly more as a return then they have invested. When you have the opportunity, discuss what benefits they will receive.

There is also a right time and place to have these discussions. I don’t think that anyone likes a sales pitch the first time they meet someone. You might want to read “Book Yourself Solid” by Michael Port.

answered May 14 '10 at 02:38
Jed Regan
266 points

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