We are looking to setup an online casino here in the Philippines.
Im asking this question to supplement our knowledge of putting up an online casino. If you have any ideas on how to go about these areas, I'd appreciate it.
What are the areas we need to prioritize to get this up and running?
Please find answers to your questions herein:
Well there are a variety of ways. In my 14 years experience in the online gambling / e-gaming field the most successful of operations use multiple methods such as; press releases, affiliates, sponsorships, social media, purchased ads just to name a few
How do market to a global user-base?
This is a more complicated question. The expenses to keep in mind are; legal structure such as corporation, banking, cc processing, ewallet accounts, servers, software systems and most importantly marketing.
Any ideas on how much capital is needed to get started?
If you are referring to software I would say yes. The biggest benefit of obtaining software from a well established company is the amount of testing and real world use testing that the system has undergone. This will usually ferret our bugs, security holes and the like. So you get the benefit of this instead of having to undergo the time and risk yourself.
Are turnkey solutions better alternatives to in-house?
Again depends on a variety of factors.
What are the infrastructure needs?
Before you spend a penny on building this business, spend some time researching the pitfalls of it.
You did hear that online Casinos are a frequent target for cyber attacks, right? And I'm not talking some teenagers probing your server for security holes. I'm talking about teams of pros, from academic towns in Siberia, bringing your site on its knees, until you make a ransom bank transfer, while your inbox is swelling with hate mail from users that think you ran with their money.
As stated by slatecaster, there are many challenges with online casinos:
The online casino business is very lucrative but at the same time very competitive, not to say shady. I would strongly recommend that you don't build this in-house unless you are willing to take an enormous risk. You will most likely have to get your software inspected by a third party that will make sure your Random Number Generators really are random.
I would say the biggest challenge is to get critical mass. One option I believe is to join a network of independent sites that share their network in exchange for a commission. I believe the way this is working is each site has its own front-end but they all share the same underlying infrastructure.
Anyways, my personal opinion is that you're a bit late on the online casino bandwagon unless you have a killer, innovative idea.
There is a mixergy podcast with an online casino owner. You should listen to it.
I used to read forum about starting casino business before (mb.startcasino.com/list/1) It is mostly online-casino related. Try to ask you question here, there are a lot of knowledgeable people. You should consider a lot of factors like, local laws, taxes etc.