Is YellowPages still worth it for local businesses?


1

Is placing an ad in Yellow Pages still a worthwhile investment for local businesses? Or is it completely worthless and people solely rely on Google to find stores?

Marketing Local

asked Apr 28 '14 at 11:12
Blank
James Andrade
9 points
Add Comment

2 Answers


3

Unless you're targeting a very old demographic, or are in a very small town / rural area, an ad in the physical Yellow Pages is worthless. 58% of Americans have smartphones at this point, with continual access to Google if not Yelp, FourSquare, etc. And the rest have internet at home.

Any money you would spend on a YellowPages ad is better spent paying someone to link-build, make sure you're in all the local online directories, take some good photos for your Google Places & Yelp profile, etc.

answered Apr 28 '14 at 14:56
Blank
Jay Neely
6,050 points

2

Yellow Pages advertising is more about the physical book (which is pretty much obsolete). Their key value prop nowadays is driving sales to businesses on their web properties (YP.com, etc). So the online properties of yellow pages might indeed be worth the investment depending on your market. But their print advertising is a dying, if not already dead, medium.

answered Apr 28 '14 at 22:58
Blank
Chrissie Gray
1,067 points

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Marketing Local