I am working with a client who has the opportunity to become certified as a women-owned business. She is interested in better understanding the tangible benefits associated with becoming certified as a women's owned business. There seems to be a general thought that it helps with marketing (opening doors) -- but finding information on the real and tangible benefits is very difficult. Is it just a feel good thing?
What have you experienced to be the advantages of being certified as a women-owned business?
The question is intentionally industry-neutral -- but if your experience is in a specific area, like technology or service industry -- that would be helpful to understand.
In my experience working with women-certified start-up business there were several good reasons to become certified as a women-owned business:
There can be a wide range of individual perspectives about the role gender (and race or ethnicity) should play in the development of a start-up. But the reality is that women remain significantly under represent in board rooms, leadership, and ownership in companies around the world. This under representation has implications of political power and access, civil liberties, human rights, violence against women and girls and move
My limited experience with this has been that being certified as women-owned (or minority-owned, etc) is only an advantage if you do business with the US Government. Other than that it is pretty much useless. From what I have seen the Government is the only entity that takes that into consideration when making business decisions.
If your client wants to do business with the US Government, then it is a must have. However, if she won't be doing business with the Government, then it's not going to help her.