I would like to give away $25 Amazon gift vouchers as a strategy to get people to use my bootstrapped startup.
What's the best way to give the vouchers away? I would like to give them to the first 10 people who create public business plans on my site, but I don't want to be sued or get taken to the cleaners.
I want to limit the total spend to $500 dollars.
What terms and conditions should I put in place to limit myself to getting in trouble?
EDIT: Thanks for your answers, I have decided not to run that promotion (moved from answer from original author)
Few comments, some to your question and some just my perspective:
Consider giving ALL the $25 gift certificates to the winner of a competition.
Try and get another company/bank/etc. to co-sponsor the competition.
$500 is a much bigger incentive than $25 which, as @Chris points out, isn't enough when you consider the amount of effort / risk involved in a business plan.
I watched a great presentation by the founder of the X-Prize, Peter Diamandis. He pointed out that the total amount of effort people will put into a competition is out of all proportion to the value of the prize and their chance of winning it. State lotteries rely on this faulty accounting too. Perhaps you can use this effect too. It may well have been this TED talk: