What are the best ways to monetize a web application with advertisement


4

I am developing a web/mobile application.

It is a list and task manager/personal organizer.

I would like to keep it completely free for users.
Moreover, I don't want to show any advertisement on the public area of the website (I don't want to push people off before they sign up).

And it has became my job as I recently resigned from my fulltime job in a company.

What I am doing at the moment is displaying some Google Adsense in the account of the user (after they log in).
I am still waiting for the first payment.

I have the feeling that I could do better. I mean, joining better advertisement networks.

Any suggestions?

Thanks,

Dan

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asked Nov 2 '10 at 00:25
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Dan
49 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


2

I suggest you try to do the exact opposite of what you mentioned in your question "I would like to keep it completely free for users". Charge money for it.

If the web app gives something of value to your users then just charge for it. You can always offer a "light" version of it for free and with ads.

Charging money to users of your web application is "normal" and you should feel comfortable with it. Yes many people might argue that competitors offering their apps for free will take your users, but then again, how many times do free products really give you what you want/need?

answered Nov 2 '10 at 02:06
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Ricardo
4,815 points
  • Hi Ricardo. Exactly, what I have already planned is to provide an "ads removal" service for a yearly subscription. – Dan 8 years ago
  • I am just wondering whether there is a better and more suitable service than Google Adsense to provide advertisements – Dan 8 years ago
  • You should look at http://influads.com/ I've seen them on many blogs I read and respect. – Ricardo 8 years ago

1

I think advertising will be a challenging route to create a fulltime revenue from a web app. I would be surprised if even the likes of Evernote or Spotify actually make much of a profit from their advertising.

You may want to consider either a freemium route or selling mobile apps to compliment your main free service.

Not directly related to your question but, you also need to consider what features will attract users to your service over competitors like RTM.

Are their any niches you could dominate where you could be the best? i.e. the best task organiser for [insert hobby or profession here].

answered Nov 2 '10 at 00:59
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John Plummer
566 points
  • Hi John. All of what you have said is right. But I want to try to give for free as much as I can. – Dan 8 years ago
  • What I was wondering is whether Google Adsense is the right tool for the job or there are better and more reliable networks. – Dan 8 years ago

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