I'm a developer, who has been working solo on a startup for close to 12 months.
The tech side is coming along well, but I'm acutely lacking in my business accumen, and sales skills.
Here's some key points on where I'm at:
I have a few potential avenues to persue here:
Are there other avenues I should be considering?
Which path makes the most sense at my current juncture?
Also, if I bring in a co-founder, should I expect them to buy into the business, given it's current state? Likewise, what % of equity should I reasonably put on the table?
You said that you've validated the market. Have you reached out to those people that showed an initial interest to convert them to customers?
As others said, this is a difficult question to answer. I can't answer it directly but I think there is great value in overcoming your fear of sales and going through the sales process at least a few times before your find someone to do it for you. That fear will continue to control you as your company grows and may lead you to be too dependent upon one person.
I'd also take a deeper look at your "fear of sales". I suspect it's more likely that you're afraid of failure or rejection. This guy was facing a similar problem and set out to be rejected more than a 100 times in order to overcome his fear.
**edit** Didn't realize this was an old post. Hopefully you found the answer you were looking for.