What's the business model on which Google books is based?


What's this business model called in which links are provided to online sellers of a particular thing like Google books provides links to amazon,etc. ?

PS: If possible please also add link(s) where I can read more about this biz model.


Business Model

asked Aug 27 '11 at 06:22
Atul Goyal
496 points
Get up to $750K in working capital to finance your business: Clarify Capital Business Loans

1 Answer


It's an advertising model; specifically contextual/targeted advertising in the Google Books example you mentioned.

You can read about business models on the web here. The same site also lists some good links on Google here.

Google also provides some excellent information on their key technologies and insight into the technical principles behind their products here.

answered Aug 27 '11 at 11:00
1,156 points
  • With links to Amazon and other sellers, it is worth mentioning that Google or anyone else doing the same is taking advantage of affiliate marketing (Likely with revenue sharing--also known as 'cost per sale'). You may be interested to learn more about this here: http://en.wikipedia.org/wiki/Affiliate_marketing. Hope this helps. – Alex 12 years ago
  • Thanks, your above comment helped me more than your answer itself. :) So, basically it's revenue sharing aka cost per sale. You might want to change your answer to reflect the same. Thanks again. – Atul Goyal 12 years ago

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Business Model