How do you come out with a brand/business name?


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How does your train of thoughts look like while coming up with a brand/business name?

Enterprise Branding Naming

asked Jun 2 '10 at 23:58
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Elisha
64 points

8 Answers


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Think of a word. Do a Google search. Get mad when you find it. Repeat until you are so tired of doing this, then someone will throw out a suggestion. You're too tired to fight, so you go with it.

answered Jun 3 '10 at 11:28
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Jeff O
6,169 points
  • +1 because it's so true! – Susan Jones 9 years ago
  • Very true. When googling fails to come up with a domain name, head over to NameJet.com and look for a just expired domain, you can totally score a great domain that way and might get lucky with leftover SEO juice. – Webbie 5 years ago

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Another thing to mention is to make sure that whatever name you come up with is available as a domain. You can use http://www.whois.net/ to do a domain lookup to see if the domain is available or not. It is best to keep the name unique but fairly simple so the domain name can be easily remembered.

One other recommendation that I have is not to rush the process. Brainstorming is great, get a huge list of ideas and do some research on all of them. However, sometimes the best ideas will just spring into your head unexpectedly.

answered Jun 3 '10 at 22:45
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Shane
326 points

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First, you need to make sure that no one else is using your brand/business name. A simple search on Google, and through your State Department of Revenue, and the U.S. Patent and Trademark sites will answer that for you easily enough.

Secondly, as others have said, make it memorable. If you are going to use a website to promote your business you'll want something to make it stand out from competitors.

This subject was actually discussed at the Microsoft Small Business Summit. If you're interested in watching the video of that discussion, I'll attach a link.

answered Jun 5 '10 at 05:28
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Rebecca
107 points

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Don't overlook the bleeding obvious. What would you call a bloke who does CAD ?

answered Mar 7 '13 at 22:10
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Cad Bloke
113 points
  • This does not provide an answer to the question. To critique or request clarification from an author, leave a comment below their post. – Christian 6 years ago
  • I think it added more to the solution than you just did. Somebody gave me this tip when I was brainstorming for this business name and it helped me. Haters gunna hate, eh? – Cad Bloke 6 years ago

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If you are in detail, here is a comprehensive guide to product and company naming: http://www.igorinternational.com/process/naming-guide-product-company-names.php

answered Nov 21 '11 at 11:52
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Paul Filmer
790 points

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Coming up with a good, unique name is hard. Even if you're locally focused, you're trying to extract something globally unique. We spent a lot of time googling potential names. Most of the good, descriptive names are taken; even in specialty markets.

It should be easier if your primary audience speaks something other than English.

This is the impetus behind the current trend of using invented words as company names; e.g. Nozbe.

In the end, we settled on Saltwater Satori. It's descriptive, has a certain panache due to its Buddhist connection, but only a few people immediately know what satori means. So, it's not perfect, but it will be good enough to build on.

answered Jun 4 '10 at 02:42
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Dave Ambrose
51 points

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Keep is short and simple, something catchy and also describes what the company is all about.

answered Jun 4 '10 at 03:27
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Smart1 Cpa
171 points

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I am quoting Zag by Marty Neumeier here, page 85:

A name should be:
1. Different than those of competitors
2. Brief - four syllables or less
3. Appropriate, but not so descriptive that it sounds generic
4. Easy to spell
5. Satisfying to pronounce
6. Suitable for "brandplay" (e.g. you can use the name as a verb, rather than a noun)
7. Legally defensible (i.e. it's unique and not too similar to the competition)
And of course you want to grab the domain name to match!
answered Nov 19 '11 at 07:06
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Paul Filmer
790 points

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