Branding Questions


1 Votes
4 Answers
4.29K Views
Should you care about branding when first launching a startup?

Is it worth worrying about branding principles (name, logo, slogan, etc) when launching your app? Or should that come afterwards once you get some customers?One issue is that renaming a company...

asked May 21 '15 at 10:13
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Brian Flores
7 points

0 Votes
2 Answers
1.02K Views
Naming an online bookkeeping service startup in Australia?

We would love feedback from the community on which of the following company names is the best to choose for our startup.As background, we have ran a couple of naming contests and have gone through...

asked Jun 18 '14 at 09:43
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garyjames
6 points

1 Votes
1 Answers
595 Views
Competitors using similar words in their offerings

So my business is called The Hot Wafel (Wafel is spelled like this in Europe).A competitor is using the words "Hot Waffles" to describe what he offers to the public. Is their potential conflict...

asked Jul 7 '14 at 00:53
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Rick Unuia
6 points

1 Votes
2 Answers
678 Views
Where should I look for a good/ not extremely expensive designer for a logo

I have a small company that is growing everyday, and now it's starting to grow very fast, I need a good logo and also design website, etc (already have a small website but would like it improved)...

asked Jul 7 '14 at 13:18
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Fd
6 points

0 Votes
0 Answers
518 Views
Does stopping to support a secondary product affect sales of your primary product?

37Signals (now Basecamp) recently decided to stop supporting and further development on all other products except Basecamp.Does doing something like this negatively affect sales and churn for the...

asked Jul 23 '14 at 12:28
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John Hill
4 points

2 Votes
1 Answers
943 Views
Re-using branding and name of a perviously defunct startup?

I have done a few startups that didn't make it and had to be shut down. Is it viable to reuse any of their names and branding for new ventures?Some of those domains names might have incoming links....

asked Aug 25 '14 at 22:27
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Pat Butler
12 points

3 Votes
3 Answers
3.05K Views
What are some resources for learning about lifestyle-brand ecommerce businesses? [more answers welcome!]

I'm digging in to this industry and would love insight into what's unique about lifestyle ecommerce businesses / the consumer path to purchase in businesses like Holstee, Ministry of Supply,...

asked Jun 26 '15 at 19:46
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Jay Neely
6,050 points

3 Votes
2 Answers
783 Views
Will social media take over traditional means of marketing?

With the increasing number of social media websites, and businesses all over the world using social media for promoting and branding their products, will this over take the traditional way of...

asked Jul 30 '11 at 20:43
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Dart Consulting
16 points

0 Votes
0 Answers
964 Views
Why did Richard Branson's Virgin Cola fail to compete with Coke or Pepsi?

Given that Virgin is an already established brand and they know how to market, why did they fail to grab market share from Coke and Pepsi?


2 Votes
2 Answers
15.6K Views
Why do so many startups use .io domain names?

The only reason I can see is that .com domains for the name you want are hard to come by. Apart from that reason, is there any other benefit to an .io domain? What are the Pros and Cons of using...

asked May 13 '14 at 13:40
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William Cunningham
14 points

0 Votes
0 Answers
515 Views
Keyword domain for SEO or a brandable name?

Is it better to get a keyword rich domain name like "blue-socks.com" in order to get an SEO boost (since your backlinks will contain your target keyword in the anchor text)?Or is it better to go...

asked May 2 '14 at 15:25
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Victor Baugher
2 points

1 Votes
0 Answers
528 Views
How will Google Glass get past all the negative press?

Almost every tech blog takes a stab at the Google Glass by saying it looks hideous and uncomfortable to wear in public.How do you think Google could potentially overcome all this negative branding...

asked Apr 25 '14 at 17:28
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William Grimaldi
9 points

0 Votes
1 Answers
578 Views
Should I form an LLC, get a copyright, or S corp for an online educational platform?

I'm sure if I should do an LLC, S.Corp or whatnot for my online educational business. Also, I have a name, but what would I legalize it as? This has had me stumped and I want to share the idea,...


3 Votes
1 Answers
662 Views
Changing your startup's name?

How should I go about changing my startup's name? What are some things to keep in mind in terms of marketing and branding?

asked Mar 12 '14 at 08:13
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Robert Thompson
47 points

0 Votes
1 Answers
629 Views
Could building your own personal brand hinder your company if you decide to leave? Ex: YCombinator under Sam Altman now instead of Paul Graham.

While your company would definitely benefit if you create a strong personal brand, would that create a problem if you later decide to leave the company?Paul Graham has been the force behind...

asked Mar 3 '14 at 13:28
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Steven Shisler
90 points

1 Votes
0 Answers
638 Views
How to define your target market on a broad service?

One of the main reasons I've joined is to learn how I can best push a open-source product I've worked on with the occasional help of others over the years. Approach is most capable as a SaaS...

asked Feb 26 '14 at 20:48
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Garet Claborn
322 points

0 Votes
2 Answers
506 Views
How can entrepreneurs build their personal brands?

Even though I have been an entrepreneur for several years, I am not active in the "community". I don't use Twitter or Facebook. How do you guys build your own personal brand? Is it helpful in your...

asked Feb 17 '14 at 12:55
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User30132
16 points

0 Votes
0 Answers
540 Views
A/B split testing which brand name to use for startup?

I have registered a few domain names that I think fit my idea the best. How can I split test them using either AdWords or FB ads to see which one would be best?

asked Feb 14 '14 at 17:59
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Robert
6 points

2 Votes
2 Answers
696 Views
Where do you go for naming resources help?

We are working on a site which will basically be an event directory/ aggregator for tech and business events, conferences, workshops, etc. Focused on tech events. We don't have the money to...

asked May 16 '10 at 12:08
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Jessica
11 points

1 Votes
1 Answers
457 Views
How much should I pay for this domain?

I found the perfect domain name for my startup idea. But, how do I know how much to pay for it? It's currently at auction on GoDaddy, and the auction ends Oct 11. The owner is asking $60, but I...

asked Oct 9 '13 at 19:38
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Sam
108 points