What do you think about company names that end with Land?


I'm thinking about naming my company (financial services) with a name which ends with "Land". E.g. if I was selling books it would be bookland or aqualand if I sold bottled water. My friend says it would remind customers of Legoland and won't be treated seriously. Is it really a no-go? Are there reputable companies which are named the same way?

Branding Naming Name

asked Jan 11 '13 at 17:56
6 points
  • Sure. Disneyland. The point is that Legoland, Disneyland - these are parks. Its an actual piece of land. Is that what your business is about? – Littleadv 10 years ago
  • Finland would have been great, but it seems to be taken already... – Dmitry Leskov 10 years ago

4 Answers


I'd personally say no because it sounds cheap, kind of like a 'pile them high, sell them low' philosophy as used in budget stores. I'm not sure that is what you would want to aim for in financial services where something that inspires confidence and wealth would be more appropriate.

Here in the UK we have chains of shops called 'Poundland' (were everything costs £1), this is probably where my point of view comes from.

answered Jan 11 '13 at 19:25
Andy Davies
56 points


I think there is too much unknown here to answer the question properly. To me, it depends on the specific service you are offering, the segment you are targeting your offerings to, the messaging that would surround the name, and the prefix that comes before 'land' - and probably some other things. In other words, I wouldn't say 'land' by itself is necessarily bad or fatal to a name and you haven't provided us with enough information to offer more than gut reactions to a general concept.

For instance, a name like moneyland is going to be a killer name for certain situations. mortgageland, too.

answered Jan 12 '13 at 00:05
339 points


littleadv already pointed out Disneyland. On a much smaller scale, there's Petland.

Is your friend a Marketing exec / otherwise qualified that his/her opinion carries so much weight?

Having your kid say that flashing text on a website is a great idea and accepting that since (s)he is online all the time doesn't automatically make it objective / actionable info.

If you have concerns, register the name (sub $15 insurance) and run an opinion campaign on mechanical turk / etc. to get enough responses to form a statistically valid opinion.

answered Jan 12 '13 at 01:28
Jim Galley
9,952 points


I agree with what's been answered: ending your branding with "-land" sounds cheap for a financial services company. How about instead of "land", you go for "point". EquityLand vs EquityPoint or MortgageLand vs MortgagePoint. In any case, check if the internet name is available; I think that's very important.

answered Jan 11 '13 at 23:55
4,166 points

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Branding Naming Name