One of the main reasons I've joined is to learn how I can best push a open-source product I've worked on with the occasional help of others over the years.
Approach is most capable as a SaaS toolkit of sorts, with various features for developers, designers, project managers and executives. One of my key weak points is understanding how to target Approach once we start actively marketing the public beta - which will be fairly soon once the CMS designer is integrated.While I'm familiar with a great deal of technical and marketing research, I'm rather clueless when it comes to understanding the driving market forces here aside from looking towards my competition (who also seem rather clueless.)
This industry is split largely between global enterprises and small developer teams that have worked in a variety of industries. We are the latter.
I'm looking for any best practices or resources I can find to close the gap on this section of doing good business.