Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.
In this question and answer, we will discuss place, which refers to the marketplace where you will sell your products. Place also includes doing market research and market share estimates.
Marketing Market Market Analysis Market Research Canon
Defining your marketplace, doing research and estimating market share are iterative processes that don’t really have any good algorithms to apply. A lot of the time, it’s trial and error and looking at what your competitors are doing.
These questions are answers address defining the market, researching it and estimating market share.