How Do I Define and Research a Market and Estimate Market Share


Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.

In this question and answer, we will discuss place, which refers to the marketplace where you will sell your products. Place also includes doing market research and market share estimates.

Marketing Market Market Analysis Market Research Canon

asked Aug 27 '11 at 23:45
Jarie Bolander
11,421 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • So nice to see this canonical series of good questions on 4 P's getting completed with this one. (yeah I know that the answers being community wiki are expected to still keep on improving with time by community efforts.) Interesting stuff pulled together at one place. Cheers Jarie! :) – Atul Goyal 12 years ago
  • @Atul. Thanks for the kind words. I can't wait to see others add to them. I actually added one today to the product canon. – Jarie Bolander 12 years ago

1 Answer


Defining your marketplace, doing research and estimating market share are iterative processes that don’t really have any good algorithms to apply. A lot of the time, it’s trial and error and looking at what your competitors are doing.

These questions are answers address defining the market, researching it and estimating market share.

You can also take a look at the following tags: business plans, market, market-analysis and market-research
answered Aug 27 '11 at 23:47
Jarie Bolander
11,421 points

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Marketing Market Market Analysis Market Research Canon