How do daily deals or coupons website handle marketing?


I'm developing a startup website like for daily deals. I'm located in Nigeria and I have my system developed already. I started marketing it myself, but this business model seems to be new in my country. I don't have much funds, and I'm trying to think of the best way to implement marketing.

I'm comfortable with all the technical work required. However, I want to know how best to go about marketing. Should I have sales teams in all the states I want to operate in? Or should I go with a reseller system where my resellers can create deals on the website for the local businesses? Is this the same marketing strategy uses?

Marketing Sales

asked Sep 26 '10 at 05:54
59 points
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2 Answers


Most of the daily deal websites market through a variety of channels. The goal is group buying so many of them use social channels to market - like Facebook and Twitter. In addition they use Pay-Per-click marketing as well as other online media channels like Pandora. Once they acquire a new user, they use direct marketing (email) to get their message to their base. Their business is marketing and they make money when the deals sell, so they spend a decent amount on their marketing.

answered Oct 27 '10 at 23:25
Isaac Martinez
16 points


I know that the company you mentioned employes a large sales force, and that sales force is pretty highly paid. (They get a base salary, benefits, and commissions.)

answered Sep 27 '10 at 01:46
Gary E
12,510 points

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