I'm developing a startup website like groupon.com for daily deals. I'm located in Nigeria and I have my system developed already. I started marketing it myself, but this business model seems to be new in my country. I don't have much funds, and I'm trying to think of the best way to implement marketing.
I'm comfortable with all the technical work required. However, I want to know how best to go about marketing. Should I have sales teams in all the states I want to operate in? Or should I go with a reseller system where my resellers can create deals on the website for the local businesses? Is this the same marketing strategy groupon.com uses?
Most of the daily deal websites market through a variety of channels. The goal is group buying so many of them use social channels to market - like Facebook and Twitter. In addition they use Pay-Per-click marketing as well as other online media channels like Pandora. Once they acquire a new user, they use direct marketing (email) to get their message to their base. Their business is marketing and they make money when the deals sell, so they spend a decent amount on their marketing.
I know that the company you mentioned employes a large sales force, and that sales force is pretty highly paid. (They get a base salary, benefits, and commissions.)